UX ≠ Wireframes

Yes, wireframes are an important tool for communicating to clients and developers, but they are not the manifestation of user experience design. Lis Hubert’s recent IxDA talk about “Killing the Wireframe Machine,” didn’t present a new problem to UXers, but has certainly helped foster a discussion of possible remedy and response from peers in this profession — potentially being, the death of UX as a career.

When we try to sell UX by talking about how we do our work, we are seen as the deliverables we provide instead of the value and expertise that we bring. This is how the wireframe machine was created.
Lis Hubert

I intend to digest and write more about this, but for now, you can start with Hubert’s presentation here –