I didn’t make this as universal as possible, it’s actually for a specific shopping scenario, but if it helps your decision by some chance then all the better!

My specifics:

I’m on a shared/family plan with a total of three lines and three iPhones. All are due for an upgrade (although we might just upgrade two of them).
Average data consumption is a bit over 3GB, so any plan needs at least 4GB of data. Average call time per month is about 1,200 minutes total, but nowadays all carriers have unlimited calling and texting as we shift to a data-only model. Lastly, each person would be upgrading to the iPhone 6 with 16GB storage.


comparison of carrier cost for new iPhone

Lastly, I didn’t include the trade-in discounts with the grand totals, but you can find the respective trade-in offers in the “fine print” at the bottom of the chart.

Visual Mockups

Comparing phone plans for the latest iPhone upgrade

Musings, Project Planning, Work

UX Myth #1

People read on the web ux myths

UX Myth #1

Source: UX Myth #1: People read on the web

I love the UX Myths blog; both as a user and as a User Experience Designer. There are pithy observations about our common behaviors as we interact with the internet, and all of it is supported with research – yay science! I’d like to feature a visual version of each of these excellent “UX Myths” to help promote it.

less than 20% of the text content is actually read on an average web page
Nielsen Study, via UX Myths

In my own work this is something I’m always conscious of during content planning and wireframing. Perhaps I don’t give text enough credit, as I design smaller and smaller areas for copywriting to live on web pages, but for the most part I believe that people honestly want to skim, look at pretty pictures, and get to the important information. This is reflected in my work for Mount Gay Rum. I designed their new site to have collapsed content sections and only display the headers. The headers and curated photography are enough to get branding (history, artisanal, sailing, etc.) across, but if you happen to be interested in one of the topics on the site (doubtful), you can click to read about it – otherwise, keep skimming! I operate on the assumption that people will skim, and I seek to facilitate that.

I’m doing that again with a global brand’s new site template that has to adapt to a variety of markets, some with a lot of content, and some with very little. In either case, these collapsed headers facilitate skimming so you can get to what you’re looking for faster.


Other cities: Istanbul, London, Chicago, Tokyo, San Francisco.


Unemployment in Spain / El paro en España

An animated infographic about unemployment in Spain. The narration is in Spanish, so I apologize if you’re missing out. If you ask nicely, I suppose I can update this post with a translation of the author’s description or narration.

Description: El paro en España es un drama que ha conseguido colocar el desempleo en niveles récords en términos absolutos. Datos tan demoledores como una de cada tres personas está sin trabajo en el sur de España o las preferencias de movilidad geográfica entre unas zonas u otras, crean un mercado laboral muy peculiar.

El volumen de ofertas de trabajo presenta cifras muy dispares de unas zonas a otras, al igual que también existen determinados puestos de trabajo con capacidades de contratación muy altas, sobre todo en técnologías de la información, telecomunicaciones y comerciales.

El vídeo que hemos preparado en Actibva ha sido realizado por Vostok; un maravillosos estudio de estrategia y diseño de productos digitales con sede en Madrid y Tokio.