On our work Slack today, someone linked this Wired article:
To which I quickly replied with:
Anyone who knows me will know that I’m always crusading against saying words that don’t mean real things, and buzzwords. Design Thinking, in my mind is just thinking! Maybe that’s because I’m already a designer, but I feel like anyone can bring this type of thinking about a problem if they simply step outside of their typical problems and concerns of the day and dedicate some thoughtful time to an issue.
Later, someone shared this wonderful, 4 year old diatribe about design thinking by Dan Saffer.
On a more personal note, I suppose a lot of this comes from my perception that I’m not doing anything magical or special. I simply get paid to focus on certain things, and people in these “big corporations” we nebulously try to understand are just other people focusing on other things. I have no problem (and welcome) the inclusion of designers to help solve a problem. I also think that a business person can do a lot of this “design thinking” without involving a designer. You have to be willing to put your train on hold, switch tracks, and dedicate yourself to that problem. I fear the most toxic outcome of sharing vague words about an entire profession is to miss the point, and in some cases, acquire a design firm so that you have “in-house designers” to add value to your company – this won’t work.